JSON-LD FAQ Schema Code
What is FAQ Schema Generator?
FAQ schema generator: By using our FAQ Schema generator you can increase the traffic to your website without improving SERP position. Our FAQ Schema generator creates the opportunity for FAQ rich results by implementing FAQ Schema markup.
As the competition rises for competitive keywords in the search results, it is becoming increasingly important to generate stronger click-through rates directly from the SERP. Google SERP features have been the result of a dwindling organic click-through rate and completely changed the way users scan a search engine result page.
What is FAQ Schema markup?
Schema is a language that is universally accepted by all search engines. FAQ Schema is the markup used to display a list of frequently asked questions and answers in an accordion-styled format directly under a search result. The code is implemented through structured data markup and required to create an FAQ rich result such as this one:
How to Generate FAQ Schema?
Following are easy steps to generate FAQ schema using our FAQ schema generator tool:
Step 1: Add Your Questions and Answers.
Fill out the first question and answer. Enter a question in the first field marked question #1. Enter an answer to the question in the field marked answer #1.
Step 2: Click on the button marked Add another FAQ to enter additional questions.
Next, click on the +Add Another FAQ button to add more FAQs. You can also delete a FAQ by clicking on the trash button.
Step 3: Copy generated FAQ schema code
Once all done, you just need to click on the copy schema button to copy and use it on header or footer section your webpage. You can also test it in rich snippet tool.
The benefits of adding FAQ Schema
An FAQ rich result can benefit your website in the following ways:
- Improve’s the click-through rate to your page
- Allows you to link to additional pages directly from the SERP
- Send more traffic to product pages
- Pushes your competition further down the SERP
- Brands your business as an expert in your industry
Improves click-through rate
An FAQ rich result will increase the click-through rate to your website. Like most rich results, its appearance makes your search listing more attractive, thereby demanding more attention from users who are scanning the search results. Displaying questions and answers that users are likely to ask will increase the likelihood of them clicking on your result.
Apart from the additional content that you’re able to display, the appearance of an FAQ rich result commands more attention since it takes up more space in the SERP. Rather than only displaying just your meta description, you have a list of questions (and answers) that expand to cover more pixels in the search engine result page.
Allows you to link to internal pages on your website
FAQ Schema is one of the few SERP features in which you can include links to internal pages of your website within the answers you provide. By including links to relevant pages to further explain your answer you can encourage users to click through to blog posts or useful pages that place the visitor directly into your marketing funnel.
Send more traffic to product pages
The FAQ Schema generator is ideal for driving traffic to product pages. By publishing content above the bottom of the marketing funnel, you can link to related products to get more traffic to your product pages directly from the SERP.
Pushes your competition further down the SERP
As they appear before a user interacts with your listing, the FAW rich result takes up more space than a regular listing. When a user clicks on a question, the answer expands, which pushes your competition even further down the page. The less competitive options your prospective clients see’s the more likely they are to click on your pages.
Brands your business as an expert in your industry
It should come as no surprise that the ability to separate yourself from the competition is just good marketing. An FAQ rich result highlights your company with a more professional appearance. This contributes to branding your business as industry leaders by demonstrating the ability to showcase essential questions and answers directly from the SERP.
FAQ Schema best practices and tips
Even if you use FAQ schema on your site, it doesn’t guarantee that Google will display your search listing as a rich result. Here are a few pieces of advice to follow that will give your FAQ markup the best chances of success.
FAQ schema is restricted to content published by the author only
You cannot use user-generated content. If your answers are written by users, or allow users to enter answers to the question it will invalidate your markup. Make sure all answers are published by the author alone.
Publish at least 3 questions and answers
It’s best practice to publish five questions and answers because it gives your listing more real estate on the SERP. Google will display a minimum of 3 questions and answers, but why not make the most of a good opportunity.
Ultimately, Google decides how many questions to display but if you publish more than 10 FAQs, your display will be truncated.
Copy and paste questions from your content to the FAQ Schema Generator
Your questions and answers in the body of your content must match the questions and answers in your markup. To ensure there are no discrepancies between the two copy and paste directly from the body of your content into the FAQ Schema Generator.
Choose relevant questions and keep answers to a short summary
It’s best practice to choose relevant questions that actually provide value to your audience. Summarize your answers to keep them useful, but provide links to relevant content that the user would be likely to click on. The idea is not just to answer questions, but to inspire a click-though to your website.
Frequently asked questions
How do I measure the success of FAQ Schema?
Before implementing FAQ Schema, makes sure you benchmark the key performance indicators that you intend to improve. Using Google Analytics and Google Search Console you can create a baseline for the performance of your pages using the following metrics: Volume of traffic, click-through rate, bounce rate. You should benchmark the SERP position of your pages as well for a better understanding of your results.
How do I know if a page supports rich results?
You can use Google’s Rich Results Test. Enter the URL of the page and this tool will identify the rich results that can be generated from the structured data that has been implemented.
What forms of structured data support Schema markup?
You can use any one of the following forms of structured data to markup your pages with Schema: JSON-LD (recommended by Google), Microdata and RDFa.
Where to place generated FAQ schema code?
Paste to your HTML editor within the head or the body section of your page.